Most of the women population of the world would confess to purchasing
clothes just for the excitement it leads to. When I recently browsed through a
few online researches online, as no alien to the poignant buzzing of shopping,
I found some of the discoveries quite strange.
According to the grapevine, 16% of women "regularly" purchase
clothes solely for the thrill factor, while an additional 56% confess to "sporadically"
splurging out to boost up their wardrobe just because it does wonders to their
mood making them feel better and more confident about themselves. Additionally, it is certainly the buying spree,
not the adorning of the newly bought clothes, that is imperative - more than
40% of the women folk confess to having up to at least 5 sets of new clothes
with price tags still attached hanging in their wardrobe. Honestly, I myself
have at least 12 such clothing (maybe more) in my wardrobe.
OK – So I got it. On occasions when I have got both the time and
my husband’s hard earned wealth to indulge, I completely love shopping. The thrill begins
while getting prepared to go out, builds further up, as I scrutinize each and
every store, and intensifies when I stumble on the "perfect piece" to
purchase.
The ecstasy is sharpest if a purchase
is also a good deal: the designer shoulder bag for instance from Erento (http://www.erento.co.uk/ ) or the “hired”, evening dresses at an unbelievable
price. There are various other items on
Erento that you can simply hire, use and return – all of it at a remarkably low
price. Thank God, those IT men who brought in the conception of online
shopping!
And, as I get older, the things I purchase don't essentially
have to be for me. I get gigantic sensational contentment out of buying clothes
for my toddler son, and I even get a kick out of purchasing cut-price watches
from Erento (check out their collection of designer watches and I bet you'll never pay full price again and
hire instead).
I've discovered that age – dare I say middle age – also rages
the perils of shopaholism. My purchases are less spontaneous and reckless than what
they use to be and I don’t indulge in a shopping spree vaguely.
Researchers say that
quite the opposite to women, over half the men reviewed, said they never purchase
clothes to enhance their mood, with just 9% actually getting a kick out of sartorial purchases. In that
case, what is it about hitting the designer stores and exploring the ideal
purchase that gives me such a high?
I'm very unconvinced of the response provided by an established psychologist
who, when evaluating the research, remarked: "Purchasing clothes is just a
replacement for wishing a hug. Several women fear closeness and purchasing new attire
is a technique to feel great about themselves. Men conversely, have much less focus on
clothes, or for that matter much less desire to be hugged. They would certainly have a
preference for “no hugs”, a worn out pair of old jeans and a crate of beer..
So, if our men offered us supplementary hugs at home and we
women whole heartedly welcome their embraces, retail sales in shopping stores
and high streets would crash down, is it? I don't feel so.
For me shopping is therapeutic. It relieves my stress and makes
me happy. Among all the treatment offered to cure sadness, the retail therapy
succeeds hands down. Also my tip on how to stay within your budget limit –
Simply tear down the price tag, as soon as you return. Takes away all the
guilt.
So how do you look forward to or perceive shopping? Does it give
you thrill or are you the kind of person who embarks on the high street for sensible
reasons only?
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